Rogue’s ultra-heavy mug is the newest in a string of viral beverage boxes aimed toward weight lifting fans.

Closing up to date on January twenty sixth, 2024

The chilly (brew) struggle of weighted espresso mugs is heating up. Closing fall, power coaching apparatus producer Eleiko Game broke the minds of its buyer base when its “Heavy Mug,” an April Fools’ gag-turned-real-product, went viral on-line. A number of different firms had been fast to capitalize at the mad call for for weighted mugs.

On Friday, Jan. 26, 2024, American producer Rogue Health joined the fray, revealing its Artillery Mug & Anvil throughout social media as a limited-edition acquire. Test it out: 

[Related: Thousands of Gym Rats Crashed a Website Trying To Buy This 20-Pound Coffee Mug]

Rogue’s Artillery Mug & Anvil is to be had to buy on its website online starting at 3:00 p.m. on Jan. 26 till 3:00 p.m. on Monday, Jan. 29. Right here’s a breakdown of what you wish to have to grasp:

• Worth: $495 / $365 with out the 10-kilogram anvil cap
• Transport: 2-3 weeks
• Weight: 20 kilograms / 44 kilos
• Capability: 22 fluid oz.

In its announcement, Rogue published that it had firstly crafted the mugs as a vacation reward for its backed athletes. Lots of the largest names in power sports activities — assume Brian Shaw, Mattie Rogers, and Emma Lawson — showcased their unboxing movies right through and after the Christmas vacation. 

“We got down to construct an over-the-top vacation reward for the Rogue athletes. Price in point of fact wasn’t thought to be,” Rogue mentioned in its announcement submit. The corporate indicated that it expects to lose cash at the sale of the Artillery Mugs.

The Espresso Mug Hands Race

Despite the fact that Rogue didn’t point out the supply of inspiration for the Artillery Mug & Anvil immediately, should you’re plugged into the web power coaching ecosystem, you’ll be able to most definitely bet the place the corporate were given the speculation. Eleiko Game, a Swedish producer recognized for its status line of barbells, weight plates, and different health club necessities, launched a cheeky commercial within the spring of 2023 for its “Heavy Mug” — a gag merchandise now not supposed for manufacturing or sale. 

Flash ahead a couple of months, and Eleiko’s funky little thought had flashbombed right into a public family members nightmare. Hundreds of would-be patrons stormed Eleiko’s remark sections throughout social media, difficult get entry to to the mug. The corporate sooner or later yielded and (imperfectly, its website online crashed) introduced a couple of hundred Heavy Mugs on the market. 

[Related: The Best Weightlifting Shoes on the Market in 2024]

Thirsty for a few of that call for, Rogue seems to have taken realize of the entire ordeal. The corporate’s Artillery Mugs had been despatched out to its athletes a couple of weeks prior to Christmas remaining yr, and the remaining is historical past. Significantly, Rogue upped the ante — Eleiko’s mug weighed in at just below 20 kilos, whilst Rogue’s providing weighs in at 44 kilos. 

“[The two mugs] in point of fact aren’t at the identical stage … Our Anvil Mug is a real murals,” Rogue remarked within the feedback phase of its announcement submit. 

The Neighborhood Reacts

Take a walk thru Eleiko Game’s feedback sections on social media, and also you’ll nonetheless see inquisitive (and voracious) shoppers requesting a re-release of the mug. With Rogue Health now providing a viable — and to be had, whilst provides remaining — selection, the power coaching group is understandably elated, with strongman Jerry Pritchett commenting, “The ones are superior!!” in keeping with the drop.

Many commenters, alternatively, balked on the worth level, mentioning the $500 price as exorbitant.

“Any person who spends $500 in this has a significant rogue dependancy drawback,” one follower commented on Instagram.

[Related: The Ultimate Guide On How To Increase Strength]

At just about 5 occasions the associated fee and double the load of Eleiko’s providing, Rogue Health’ Artillery Mug & Anvil is greater than Thanos’ most popular espresso cup — it’s a remark. Handiest time will inform if every other corporate (taking a look at you, Hammer Energy?) will step in and be offering but another choice for on a regular basis innovative overload. Nonetheless, for now, should you snag an Artillery mug over the weekend, it’s possible you’ll wish to dimension up some new T-shirts as smartly. 

Featured Symbol: @RogueFitness / Instagram