When Subaru first got here to america, it bought small funky automobiles that had been decidedly un-American. As the corporate grew its personal id and become extra established within the U.S., it become the primary automaker to provide an all-wheel-drive passenger automotive in 1975. Subaru was once additionally an early-adopter of turbocharged engines to convey extra energy to its line of quirky automobiles and wagons. Subaru was once additionally one of the vital first producers to provide a crossover SUV with the Forester within the overdue ’90s.

Because the crossover craze has all of a sudden ballooned right into a crossover pandemic, Subaru didn’t have to desert its historical past to align with client call for, it simply stored generating the similar roughly automobile it had produced since 1975. Against this, the sector stopped when Porsche first offered the unique Cayenne in 2002 as a result of an SUV was once a sacrilegious departure from Porsche’s historical past of manufacturing racing legends and ultra-high-performance automobiles. When Subaru offered the Forester as its first crack at an SUV, it flew underneath the radar because it nonetheless aligned with Subaru’s historical past.

AWD passenger automobiles began entering the mainstream within the ’80s and ’90s, however once more Subaru was once forward of that curve. It had a preexisting fanbase who valued this selection, permitting it to handle a particular id via its wide variety of AWD passenger automotive choices.

Subaru was once additionally an early innovator of AWD as a performance-enhancing characteristic on its sportier fashions. This present day, maximum automotive fashions irrespective of their measurement or EPA measurement classification be offering an AWD variant from the Toyota Prius to the Mazda 3 to the Mercedes-Benz SL-Magnificence.

The combo of Subaru’s Symmetrical AWD device that delivers a good energy cut up between entrance and rear wheels, Subaru’s well-known boxer engines, and concentrate on protection come in combination to shape dynamically competent and compelling applications that experience large client attraction. Subaru’s focal point on selling lively life has in reality resonated with fashionable shoppers who search a do-everything automobile that will get excellent gas mileage, provides the protection and capacity of AWD, supplies outstanding occupant protection, in a package deal that doesn’t cost a fortune.

Within the early days, Subaru’s gross sales mirrored its then-niche attraction, however as client personal tastes have shifted, Subaru’s unique recipe ended up aligning superbly and present gross sales replicate that. December 2023 marked 17 consecutive months of Subaru’s gross sales expansion, and in keeping with Excellent Automotive Unhealthy Automotive, Subaru had the easiest expansion of all mainstream manufacturers in the United States from 200,000 in 2009 to 700,000 in 2019; breaking its annual gross sales report yr after yr.

I’m if truth be told the one individual in my circle of relatives who doesn’t personal a Subaru. I inspired my mother to try a 2010 Subaru Outback after our 2d Dodge Grand Caravan in the end bit the mud, and my mother straight away fell in love with the Outback’s solidity, AWD safety, and tidy packaging. After that, my dad made up our minds to shop for a 2008 Forester XT Sports activities to interchange his 1986 Ford Mustang SVO and he was once stunned by way of the related functionality between the 2 automobiles. My brother then purchased a 2003 WRX wagon and nonetheless loves it to at the moment. Subaru has skilled this spectacular expansion by way of staying true to its emblem id and generating inexpensive and flexible cars.