My early interactions with ChatGPT have been fascinating, however I knew there needed to be a strategy to put it to use at the next degree. I used to be annoyed by way of the truth that others looked to be receiving higher output than I used to be receiving.

Then I stumbled upon the “4 P Procedure” created by way of Rajeev Sajja, SVP of virtual advertising and innovation at Berkshire Hathaway HomeServices Fox and Roach. Since enforcing this procedure, the standard of output we’re receiving has skyrocketed, serving to our brokers building up their efficiencies and manufacturing.

This newsletter stocks the method of using his 4 P’s, so you’ll start prompting ChatGPT like a professional.

The 1st P stands for ‘top’

Recall to mind ChatGPT as a extremely certified assistant. Although this assistant is extremely certified, till you supply particular path it’ll be tricky for the assistant to come up with the consequences you want.

That is the place the “Top” portion of the method is available in. We want to start by way of sharing main points that can assist ChatGPT to accomplish for us on the best degree imaginable. To damage down those steps Sajja makes use of the acronym of R.I.S.E. to explain the method of priming ChatGPT correctly.

R – Position

The “R” within the priming procedure stands for “Position.” In different phrases, that is the method of telling ChatGPT the position you wish to have it to tackle. Listed here are a couple of examples of various roles.

When you have been on the lookout for help with advertising an inventory, the position portion for this activity could be one thing like this:

Act as a advertising skilled with enjoy focusing on advertising properties on the market.

When you have been on the lookout for help for lead technology posts for social media, the position portion could be one thing like this:

Act as a social media skilled with enjoy growing content material that generates leads for actual property brokers.

When you have been on the lookout for help in writing an MLS description for a brand new list the position portion could be one thing like this:

Act as knowledgeable copywriter with enjoy writing MLS descriptions for properties on the market.

I – Enter

The “I” stands for “Enter.” That is the method of supplying main points that can assist ChatGPT to come up with the optimum output. Listed here are a couple of examples of various inputs.

When you have been on the lookout for help with advertising an inventory, the enter portion could be:

This matter house is situated at [address]. It comprises [list of amenities].

When you have been on the lookout for help for lead technology posts for social media, the enter portion could be:

Write an Search engine optimization-optimized Instagram put up concentrated on first-time homebuyer possibilities in [your city].

When you have been on the lookout for help in writing an MLS description for a brand new list the enter portion could be:

Write an MLS description for the house situated at [address]. The facilities for this house come with 4 bedrooms, 3 bogs, an open flooring plan, revamped kitchen, and an outside dwelling area within the personal yard with a pool and outside kitchen.

The extra enter you supply, the easier the output.

S – Specifics

The “S” stands for “Specifics.” In different phrases, that is the method of specifying the forms of outputs you’re on the lookout for ChatGPT to offer. Listed here are a couple of examples of various specifics.

When you have been on the lookout for help with advertising an inventory, the specifics portion could be:

Supply me with an e-mail highlighting this house for potential consumers in my database, together with a script for an Instagram Reel.

When you have been on the lookout for help for lead technology posts for social media, the specifics portion could be:

I’d like this put up to focus on 3 causes purchasing a house is a greater choice than renting.

When you have been on the lookout for help in writing an MLS description for a brand new list, the position portion could be:

This MLS description must have [maximum number of words for MLS descriptions in your MLS] phrases and be written in a conversational tone (or no matter tone chances are you’ll want like luxurious, skilled, and many others.).

E – Expectation

The “E” stands for “Expectation.” In different phrases, are there expectancies you may have for the output it supplies or the result of what it’s that you’re asking it to provide? Listed here are a couple of examples of various expectancies:

When you have been on the lookout for help with advertising an inventory, the expectancy portion could be:

I’d like for the e-mail to have a robust name to motion for the recipient to reply for extra main points.

When you have been on the lookout for help for lead technology posts for social media, the expectancy portion could be:

I’d like this put up to have a robust name to motion for present renters to achieve out for main points on a first-time homebuyer program the place they are able to qualify for a 100% mortgage and their loan cost could be much less per 30 days than their hire.

When you have been on the lookout for help in writing an MLS description for a brand new list, the expectancy portion could be:

Be certain that this MLS description is compliant with the Honest Housing Act and that it does no longer violate the Actual Property Agreement Procedures Act (RESPA).

The twond P stands for ‘instructed’

Prompting is the method of bringing the “Top” portion in combination and making the request with ChatGPT. So, for this “Instructed” portion I’ll make the most of the entire examples above from the R.I.S.E. procedure, blended to provide examples of activates.

When you have been on the lookout for help with advertising an inventory, the overall instructed may finally end up taking a look like this:

Act as a advertising skilled with enjoy focusing on advertising properties on the market. This matter house is situated at [location]. It comprises [list of amenities]. Supply me with an e-mail highlighting this house for potential consumers in my database. I’d like for the e-mail to have a robust name to motion for the recipient to reply again for extra main points.

When you have been on the lookout for help for lead technology posts for social media, the overall instructed may finally end up taking a look like this:

Act as a social media skilled with enjoy growing content material that generates leads for actual property brokers. Write an Search engine optimization optimized Instagram put up concentrated on first-time homebuyer possibilities in [your city]. I’d like this put up to focus on 3 causes purchasing a house is a greater choice than renting. I’d like this put up to have a robust name to motion for present renters to achieve out for main points on a first-time homebuyer program the place they are able to qualify for a 100% mortgage and their loan cost could be much less per 30 days than their hire.

When you have been on the lookout for help in writing an MLS description for a brand new list, the overall instructed may appear to be this:

Act as knowledgeable copywriter with enjoy writing MLS descriptions for properties on the market. Write an MLS description for the house situated at [address]. The facilities for this house come with 4 bedrooms, 3 bogs, an open flooring plan, revamped kitchen, and an outside dwelling area within the personal yard with a pool and outside kitchen (the extra enter you supply, the easier the output). This MLS description must have [maximum number of words for MLS descriptions in your MLS] phrases and be written in a conversational tone (or no matter tone chances are you’ll want like luxurious, skilled, and many others.). Be certain that this MLS description is compliant with the Honest Housing Act and that it does no longer violate the Actual Property Agreement Procedures Act (RESPA).

The threerd P stands for ‘polish’

ChatGPT is just right, nevertheless it isn’t easiest. The output it supplies must all the time be checked for compliance with Honest Housing and RESPA (although you requested it to be compliant). You’re in the end accountable for the rest you put up or put up, so the “Polish” portion of the method comes to double-checking what ChatGPT equipped you for compliance.

It must even be changed for your voice and the way you might generally discuss. The rule of thumb I exploit is after studying what it has produced, I ask myself if I’d moderately discuss in that tone or taste. If the solution is not any, then I make changes.

While you’ve polished what ChatGPT equipped, we’re now able to transport to essentially the most important step.

The 4th P stands for ‘put up’

Publishing is the method of placing the primary 3 “P’s” to paintings. Till one thing is printed or put into motion not anything can occur. Remember to consider the method and don’t stumble proper earlier than crossing the objective line. Press ship on that e-mail or put up on that put up.

Following Rajeev Sajja’s “4 P’s Procedure,” we have now dramatically higher our potency and effectiveness the use of ChatGPT. Take a look at it your self and I’m assured you’ll see effects as smartly.

I don’t consider AI and ChatGPT will ever change skilled actual property brokers, however I do consider brokers who successfully make the most of this era will completely outperform the brokers that don’t.

Rajeev Sajja and Jimmy Burgess cohost the Actual Property AI Flash Podcast that introduced with the primary episodes this week. The podcast is devoted to serving to actual property brokers make the most of AI on the best degree imaginable to develop their companies. It may be discovered on all podcast streaming services and products.