Regardless that there’s almost certainly no such factor as a small yr for manufacturers like Rolls-Royce, 2024 stands to be one of the crucial extra important: now not best does it mark 120 years for the reason that first assembly of Charles Rolls and Henry Royce, it is going to additionally see its first manufacturing EV – the Spectre – experience its first complete yr of manufacturing. Rolls-Royce is going into ‘24 in impolite well being, additionally, with a file yr introduced for 2023: 6,032 vehicles had been delivered. 

You could suppose that will be the first time the 6,000 threshold were surpassed, however that determine is if truth be told an overly tiny building up on 2022, the place 6,021 gross sales had been recorded. Nonetheless, a file is a file, and not sooner than has Rolls-Royce bought as many vehicles as in 2023. 

Predictably sufficient, the Cullinan used to be the most important dealer once more, adopted by way of the Ghost and the Phantom. Remaining yr noticed the overall Wraiths and Dawns roll out of Goodwood, and the primary Spectres reached consumers as neatly. It’ll be attention-grabbing to look how the 2024 figures replicate the transfer from V12 to EV for the two-door. Each unmarried Rolls-Royce now options one thing from the Bespoke division, be it a paint end – with some requiring ‘solely new fabrics, ways and formulations to reach’ – or an upholstery possibility.

Lately’s information used to be accompanied by way of the affirmation that Bespoke commissions reached ‘new file ranges by way of each quantity and worth’; moreover, the Heart East used to be topped because the area inquiring for ‘essentially the most creatively bold and technically difficult’ bespoke options. 

Talking of which, the Heart East loved a file yr for Rolls-Royce gross sales, as did Europe and Asia-Pacific (the latter aided by way of a powerful efficiency in Korea). Probably the most vehicles went to america, with China in 2nd; the United Kingdom is the most important Rolls-Royce marketplace in Europe. 

2024 will see a renewed center of attention on Bespoke and Coachbuild commissions (suppose Droptail for the latter) with new Personal Workplaces set for Seoul and the United States to present direct get entry to to the designers and engineers. Plus, in fact, an ever-increasing center of attention on electrical Rolls-Royces. New Leader Govt Officer Chris Brownridge added: “As incoming CEO, I’m within the extraordinarily lucky place of taking up duty for a industry in powerful just right well being, with robust foundations and a transparent technique for enlargement and building, ambitious technical functions and a centered, devoted staff. I’m taking a look ahead to running with all of the Rolls-Royce staff to handle this momentum and take this nice corporate ahead with self assurance and conviction.”