Stellantis manufacturers Ram, Jeep, Dodge, and Chrysler have historically been staples at primary U.S. auto displays, however that can not be the case.

The automaker this week stated it’s pulling out of subsequent month’s 2024 Chicago auto display because it reevaluates its advertising and marketing spend amid what it deems to be a “difficult U.S. automobile marketplace.”

In a remark to the Detroit Unfastened Press, Stellantis spokesman Rick Deneau stated the automaker will assess its presence at different displays on a “case-by-case foundation.”

The Chicago auto display may not be the primary primary U.S. auto display the automaker will skip. Bringing up final 12 months’s UAW strike as the rationale, Stellantis pulled out of the SEMA display and Los Angeles auto display that each ran in November. The automaker may even skip subsequent week’s 2024 CES in Las Vegas. Regardless that excited by client electronics, CES over time has change into a big tournament for automakers appearing new automobile ideas and generation.

Chrysler Airflow thought

Car Information (subscription required) additionally reported this week that Stellantis will skip one of the smaller regional displays such because the Houston auto display and North Texas Auto Expo, either one of that have been well-liked occasions for the Ram and Jeep manufacturers particularly.

Some displays will nonetheless have some Stellantis manufacturers on show, despite the fact that the manufacturers can be represented by way of sellers and now not Stellantis. The automaker advised Car Information it’s going to go away it as much as sellers whether or not to player in displays that the mothership skips.

The pandemic and the upward push of social media have ended in many automakers decreasing their presence at auto displays or skipping them altogether. This has ended in quite a few displays all over the world being tweaked or totally remodeled to draw each exhibitors and guests.

Germany’s best auto display was once given a revamp in 2021, together with being hosted in Munich for the primary time as a substitute of the normal house of Frankfurt. The remodeled display additionally positioned a better emphasis on city and sustainable mobility answers, versus the luxurious and high-performance vehicles that experience historically ruled the display. The yearly auto display in Geneva was once additionally suffering from the pandemic, with quite a few displays canceled. This led the organizer in 2021 to strike a care for Qatar’s tourism board to separate web hosting of the display between Qatar and the normal house of Switzerland. The Detroit auto display additionally moved from January to September with better emphasis placed on attendee stories.