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We will communicate efficiency later, how about the ones seats?
Should you’re inspired via consideration to element, you’ll definitely be inspired via this 1974 Volvo print advert. Whilst American carmakers on the time had been promoting customers on taste and inexpensive luxurious, Volvo used to be sharing with automobile customers the virtues of its seats. Truly. The motive force’s seat in particular.
Extra Favourite Automotive Advertisements
It appears, and I don’t if truth be told doubt this, the Volvo driving force’s seat used to be designed to advertise long-trip convenience, and make you a greater driving force. Whilst that is fully in line with length Volvo promoting—which fully eschewed claims of energy, luxurious, or taste—it’s sudden that even Volvo would pass into this a lot element a few unmarried function of the auto. In fact, to tie the message up well, the advert textual content concludes with this:
If this turns out like a large number of concept to position into where the place you sit down, you’ll be much more inspired via one thing else. The considering that went into position the place we put our seat. Our automobile.
Now, it’s attention-grabbing that within the unmarried symbol of the entire car, the car does seem to be hustling alongside. Most likely a subliminal advice that even if your Volvo has been thoughtfully engineered and used to be neatly screwed in combination, there’s nonetheless a great time available?
Additionally, and we haven’t if truth be told counted, what number of length Volvo advertisements featured a automobile of this colour, or the yellow underneath?
Concentrate to the Client Information Automotive Stuff Podcast
1974 Volvo Gallery
(Click on underneath for enlarged photographs)
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