Tesla has robust logo loyalty, however Rivian and Lucid are starting to trap some Tesla homeowners away, in keeping with a brand new find out about from S&P World Mobility.

Maximum Tesla homeowners stick with the emblem, the find out about discovered. A whopping 72.8% of Style 3 homeowners change their vehicles with every other Tesla, as do 59.9% of Style S homeowners. Amongst Style S homeowners that do not stick with Tesla, even though, the Lucid Air used to be the most well liked alternative, at 3.4%, adopted through the Rivian R1T (1.8%), Mercedes-Benz EQS (1.6%), and Rivian R1S (1.2%).

The R1T pickup used to be additionally the most well liked non-Tesla alternative for Style 3 and Style Y homeowners, with 1.3% and a couple of.1%, respectively, making the transfer to Rivian.

2023 Lucid Air Natural

For context, the most well liked alternative general for a Style 3 used to be a Style Y, at 40.3%, whilst 26.1% of present Style 3 homeowners ended up with every other one of the most sedans. Along with homeowners who caught with the Style S, 11.7% switched to the Style X and seven.9% stepped right down to the Style 3. However the effects point out Rivian and Lucid are making inroads with present Tesla shoppers.

Tesla loyalty has been robust just about from the beginning, so different automakers have had numerous time to be informed from it. Again in 2015, 89% of homeowners surveyed stated they might nonetheless purchase every other Tesla, even with out the federal EV tax credit score.

2023 Rivian R1T

Even supposing a large number of homeowners decide on every other Tesla, J.D. Energy discovered that simply 4% of homeowners stated that they might best imagine Tesla in searching for a brand new car. So the problem would possibly as an alternative be a loss of competitors. Whilst 70.5% of Style Y homeowners achieve every other EV, S&P discovered that many finally end up go buying groceries internal-combustion SUVs slightly than making the jump to the dearer Style S and Style X.

At the turn aspect, a surprising 74% of patrons of the Style Y have come from out of doors the emblem, a prior S&P find out about discovered. Tesla stays at a few 60% percentage of the U.S. EV marketplace.

As Client Reviews bluntly summed, sponsored with a data-informed paper closing yr, manufacturers no longer assembly EV call for will lose marketplace percentage.