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Thriller truck from Mexico.
Given its alphanumeric moniker, one would possibly think that the F-150 could be simple to retail in more than one markets with little attention for native cultural biases. Seems, Ford’s half-ton pickup was once a difficult promote south of the border, and {that a} identify trade was once, if truth be told, known as for.
Ford pickup-truck information and opinions
What’s the F-150 Lobo?
Starting for 1997, Ford break up the Mexican F-150 pickup-truck lineup into two distinct fashions. Business and paintings vans remained F-150, whilst higher-end variants have been redubbed Lobo. Taking a look at 2023 Mexican-market choices, the F-150 is obtainable best in one XL trim stage. The Lobo, alternatively, is obtainable in XLT, Lariat, Tremor, Tremor Prime, and Platinum trims. Additionally introduced is the hybrid Lobo Restricted HEV.
Turns out Mexican truck consumers don’t need to affiliate their day-to-day drivers with tricky paintings vans in the similar approach American pickup intenders do.
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Be aware that, along with Canada and Mexico, the Ford F-150 is exported to greater than 30 international locations, even though no longer all the time in important quantity. Close to as we will inform, the Lobo identify is most commonly restricted to make use of in Mexico.
The Lobo tale must finish right here, alternatively there’s a robust risk that the identify is also borrowed from Mexican and implemented to a brand new American-market F-150 trim stage.
According to the USA Patent and Trademark Workplace, Ford has filed trademark packages for 3 new F-150 variant names: Flash, Lobo, and Thunder. That mentioned, whilst Ford has moved to give protection to those names, there’s no warranty that the corporate will in reality use them. On the other hand, there may be just right explanation why for Ford to place the Lobo badge into motion.
For years, Ford had implemented the Lightning moniker to sporty and function variants of the F-150. On the other hand for 2022, the Lightning badge was once implemented to the battery-electric model of the F-150. Now that the F-150 Lightning identify has be reassigned, Ford is rumored to be the usage of the Lobo identify for a coming sporty F-150, and as early as 2024.
Be expecting the Lobo—or regardless of the sporty F-150 variant is named—to characteristic a decreased journey peak, a performance-tuned suspension, and to be powered by way of both the F-150’s 5.0-liter “Coyote” V8, or 3.5-liter turbocharged “EcoBoost” V6. We think the Lobo to be introduced best in SuperCab guise.
Given the depth with which the Lobo rumors are pumping throughout the Web, it sort of feels most probably that Ford shall be providing one thing named Lobo, despite the fact that it isn’t a recreation truck. Just about as attention-grabbing, we need to know what Ford plans to do with the Flash and Thunder names it registered.
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What’s the F-150 Lobo?
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