Worker advantages marketing consultant SIG has introduced its company rebranding as Alera Crew. Based in 1999, SIG was probably the most founding corporations of Alera Crew in 2017.

The rebrand goals to offer shoppers the sources of a countrywide company mixed with the personalised enjoy of an area spouse, the corporate stated.

“The rebrand to Alera Crew is your next step in a thrilling bankruptcy of our corporate,” stated Richard Silberstein, managing director of the Mid-Atlantic Area at Alera Crew. “This subsequent step in the end advantages our shoppers through permitting us to give you the perfect of each worlds, which means we can proceed to provide the sources of a countrywide company mixed with the personalised enjoy of an area spouse.

“With Alera Crew’s deeply collaborative tradition, we’re in a position to leverage the nationwide functions and enjoy throughout the company’s 185 workplaces underneath one unified emblem whilst proceeding to reinforce our shoppers’ industry methods and raise the customer enjoy.

“Along with the advantages our shoppers will notice from the rebrand, it’ll additionally permit our company higher alternatives for succession and enlargement,” he stated. “Alera will supply a pathway for SIG, and the opposite member firms, to develop past our personal functions whilst nonetheless prioritizing the desires of the customer.”

Headquartered in Baltimore, Md., the previous SIG will take care of its team of workers of just about 70 staff. The corporate recently serves over 400 company shoppers unfold throughout 45 states.

Alera Crew is an impartial, nationwide insurance coverage and monetary services and products company that was once shaped in 2017 following the merger of 24 like-minded, entrepreneurial firms.

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