Forgotten Idea: Pontiac Phantom | The Day-to-day Power

Mythical Normal Motors dressmaker is going out with a thud.


Pontiac Phantom Concept
Pontiac Phantom Idea

Forgotten Concepts, Forgotten Concepts That is an installment in a sequence of posts shopping again on demonstrate automobiles that we really feel deserved a bit extra consideration than they were given. When you have an offer for a Forgotten Idea subject, please shoot us a line or depart a remark beneath.

Pontiac Phantom

First Proven: Normal Motors Milford Proving Grounds in 1977

Description: Huge 2-passenger luxurious coupe

Gross sales Pitch: “An expression of private style, with out regard for department, or present client tendencies.”

Extra Forgotten Ideas

Pontiac Phantom Concept
Pontiac Phantom Idea

Main points:

First observed on the Normal Motors Milford Proving Grounds in 1977, the Pontiac Phantom (company inner code title “Madame X”) used to be the advent of corporate design leader Invoice Mitchell. Mitchell created the automobile as a retirement present to himself, and conceived it as, “…an expression of private style, with out regard for (company) department, or present client tendencies.” Certainly, the Pontiac moniker used to be dropped from the automobile’s title someday in its construction.

Construction of the Phantom used to be halted when then GM Vice President of Product Making plans Howard Kehrl noticed the concept that and demanded that or not it’s right away got rid of from the Milford facility. The Phantom used to be thus by no means fitted with an operational drivetrain.

Mitchell, who were chargeable for such mythical GM designs as the primary Buick Riviera and Oldsmobile Toronado, in addition to the 1963 and 1968 Corvettes, had grown despondent as GM tailored to emerging gasoline prices and converting purchaser tastes through downsizing its product line. Mitchell had described designing downsized automobiles as, “tailoring a swimsuit for a dwarf.”

Deemed through GM control to be wildly out of step with the converting occasions, the Phantom used to be by no means observed at the auto-show circuit, nor publicly displayed in anyway. The automobile used to be preserved, then again, and is a part of GM’s company automobile assortment.

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Pontiac Phantom Concept
Pontiac Phantom Idea

CG Says:

Invoice Mitchell crafted one of the most best-looking automobiles of the 1960s and 1970s, so it’s painful to think about him as in-decline and out of fashion at long-time house Normal Motors. Nonetheless, the Phantom is hard to have a look at, understanding how extremely tone deaf the design used to be.

By way of 1977, Normal Motors had redesigned its full-size B-Frame sedans and coupes, and the end result used to be a sequence of automobiles that had been trim, crisply rendered, and spot-on best for the days. Mitchell’s lengthy, heavy-looking, and thickly sculpted Phantom gave the impression extra a made from 1967, now not ’77, and had no position within the trendy GM lineup. Even the Deco-inspired wheel covers on the concept that automotive gave the impression apparently from a special generation, if now not epoch.

I can all the time be curious concerning the oblong headlamps, which might be the one component of the Phantom Idea which seem recent—and likewise appear in a different way at odds with the automobile’s general design.

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Pontiac Phantom Idea Gallery

(Click on beneath for enlarged pictures)

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