How One Agent Discovered Track Parody Repute in ‘Low Puts’


Actual property execs may also be inventive on the subject of non-public advertising. A couple of courageous souls are even making their very own track movies so that you can get their title out, whilst entertaining the web. One agent enlisted native songwriters to jot down an authentic track for a video about her the city, and a brokerage used a well-liked hit to attract consideration to a selected checklist. Since October 2018, Chicago-based eXp Realty agent Sean Cochran has been leveraging his personal songwriting and function talents to make parody movies that characteristic his lyrics, set to the track of nation hits. His most well liked video—which he uploaded in July—parodies Garth Brooks’ “Buddies in Low Puts” and has already handed 1,000,000 perspectives on his Fb web page. 

We requested Cochran to let us know his secrets and techniques to attaining viral popularity, and the way different actual property execs can craft their very own a success movies:

How did you get began developing actual property track parody movies?

I have been writing poems and rap songs since I used to be 12 and feature made a few rap movies, too. I by no means considered being a certified rapper or songwriter, I simply knew I loved writing lyrics. My buddies and I might stroll to university and take turns beatboxing and rapping. Ultimately we were given higher and that’s the reason how we discovered to freestyle, which parlayed into writing. [In my real estate business], I knew I sought after to do a video however I particularly didn’t need to do a rap track—everybody does rap.

Is that why you selected to pursue nation track?

Sure, I sought after to be other. Ahead of I went to Houston final spring to discuss with my mom, I mentioned to myself, “I will’t move to Texas with no cowboy hat!” So I went to a western put on retailer in Aurora, In poor health., and purchased a cowboy hat. After I were given off the airplane in Houston, an airport worker requested me, “You are no longer from listed here are you, sir?” I mentioned, “No, why do you ask?” She answered, “As a result of there is one rule: you’ll be able to put on cowboy boots with no hat, however you can not put on a cowboy hat with out the boots.” She gave me the title of a shop [and] I went immediately from the airport and purchased boots. After I were given again to Chicago, I already had a pickup truck. And upon getting the hat and boots, I figured, “Smartly, heck! I am midway there!” I used karaoke tracks to make my Garth Brooks and Josh Turner parody movies.

How does making those movies serve your corporation?

Actual property is display industry. [Real estate professionals] develop on timber. There is a ton people working round. All you’ll be able to do is take a look at your easiest to make a reputation for your self—stick out from the gang. In my daily industry, I am specializing in producing leads in addition to making Fb commercials and posts. I’m going to networking occasions, and I do a lot of chilly calling. Each now and again I take a wreck to make a video. Making movies will get my social media job and engagement method up. Extra engagement equals extra contacts, extra contacts equals extra conversations, and extra conversations equals extra offers.

What recommendation would you give to others within the trade who’re excited by doing movies for his or her industry?

Be sure to have professionally recorded audio and video. There are slightly a couple of actual property parody movies available in the market, maximum of that have no longer gotten numerous traction. The manufacturing worth and sound high quality move a ways. 

The rest?

If there are brokers or agents available in the market who need to do a parody track video however do not know the place to start, name me! I am making plans to release a provider the place I can write, produce, direct, movie and edit parodies for people. A one-stop parody store of varieties. There is sufficient room for everybody. We will be able to all move viral!

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