Mastercard inks logo partnership with ICC for upcoming Global Cup

The Global Cricket Council (ICC) on Wednesday introduced a logo tie-up with Mastercard for the approaching Males’s Cricket Global Cup 2023 to be held in India between 5 October and 19 November, 2023. Below this tie-up, Mastercard will probably be a world spouse for the Global Cup.

ICC Leader Government, Geoff Allardice, mentioned: “We’re extremely joyful to announce Mastercard as a world spouse for the ICC Males’s Cricket Global Cup 2023, the head match of the one-day recreation. Mastercard brings its wealthy enjoy of sports activities partnerships to the desk, and the ICC is having a look ahead to taking part with a famend world logo to convey many advantages to cricket fans all over the world.”

Advantages for cardholders

In a observation, the corporate mentioned it’s going to supply distinctive studies to its cardholders and consumers, together with banks, via unique advantages. Along with the unique 24-hour pre-sale window, Mastercard cardholders will be capable of availseveral advantages reminiscent of a possibility to satisfy cricket legends, stand up just about the Males’s Cricket Global Cup trophy and enjoy distinctive get admission to on fit days.

Mastercard‘s tie-up with the ICC highlights the logo’s dedication to cricket and provides to the worldwide generation corporate’s prestigious global sports activities sponsorship portfolio which incorporates associations with the likes of the UEFA Champions League and the PGA Excursion.

 “Cricket is a big interest”

Mastercard’s Leader Advertising and marketing and Communications Officer, Raja Rajamannar, mentioned: “Cricket is a big interest for thousands and thousands of other people around the globe, in particular in India and South Asia. We’re excited to spouse with the ICC for the 2023 ICC Males’s Cricket Global Cup, permitting us to convey enthusiasts nearer to their interest for the game. We’re devoted to connecting our consumers, cardholders, and all cricket lovers to worthwhile probabilities all over the match.”

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