Hanging the Consumer First, Now not the Belongings, Even on TV


Joey Ben-Zvi is aware of how to draw consideration. The media-savvy agent with The Company in Beverly Hills, Calif., is rapid making a reputation for himself with multimillion-dollar offers and the cinema-quality movies he produces for his high-end listings. At 26, he’s some of the youngest brokers on the prestigious billion-dollar brokerage, which has represented Michael Jackson, Prince and the Walt Disney property, and he’s already co-founded his personal crew—the BZP Staff—throughout the corporate. 

He’s additionally making a touch within the leisure international as a forged member on “Purchasing Beverly Hills,” which chronicles the day by day trade of The Company—and hit the Netflix top-ten record for TV within the U.S. and in many nations international with its debut. Despite the fact that he’s surrounded through TV and leisure veterans like The Company CEO Mauricio Umansky and his two daughters, all longtime stars of “The Actual Housewives of Beverly Hills,” and agent Sonika Vaid, a finalist on “American Idol,” Ben-Zvi has emerged as a fan favourite because of his daring trade taste and contention with fellow agent Ben Belack. 

Ben-Zvi spoke to Tradition Scan not too long ago about his skyrocketing profession, his leading edge advertising, and his trust that the important thing to good fortune—even within the ultracompetitive luxurious marketplace—is that specialize in an important particular person in any actual property transaction: the buyer. 

Q: What sparked your pastime in actual property? And what used to be the trail that led you to The Company? 

A: In highschool and in faculty, I used to be interning for a a success industrial actual property corporate that specialised in high-end retail. All over that point, I famous my affinity for residential. I’ve recognized Mauricio and Alexia [Umansky’s daughter, also an agent at The Agency] for a very long time. But if I first approached The Company, I didn’t say the rest to both of them. I sought after to head in contemporary with any individual who didn’t know me. I if truth be told went to Mauricio’s spouse and begged him to provide me quarter-hour of his time. That quarter-hour was two hours. After that, I used to be on my means. Now, we provide a contemporary viewpoint with the BZP Staff. However we nonetheless paintings in combination. BZP is recently running with Mauricio on a $20 million deal. 

You’ve been very a success at a tender age. Do you will have any recommendation for different brokers simply beginning out or for extra established brokers who want to take their profession to the following degree? 

This recommendation has at all times labored for me: Simply pass. You’re by no means going to determine except you are taking the shot. I’ve at all times had a component of fearlessness—now not being worried about strolling right into a room the place I’m the youngest particular person there. Mauricio has at all times been the similar means—he’s been in lots of eventualities the place he used to be the underdog within the room. And certainly one of my heroes is Kobe Bryant, who used to be as soon as only a 17-year-old within the NBA prior to he turned into a celebrity. It’s a must to ask your self: Are you keen to take the stairs to visit the following degree? It’s all about taking the shot. 

You’ve produced some stunning movies to exhibit your listings, like this one that highlights a assets dubbed “The Roxbury.” May just you are taking us into your inventive procedure? 

It’s all about painstaking main points. It’s me appearing as much as the valuables with a leaf blower. It’s leaving simply the correct amount of leaves if they devise the precise temper—or in the event that they’re the precise colour orange. It’s right down to a $3 million antique Ferrari sourced from certainly one of our shoppers. It’s the use of videographer Tony Pillow, who has labored with Jaden Smith and Justin Bieber, and who used to be additionally a shopper on BZP’s first-ever deal. It’s staging lighting fixtures at the assets and at the panorama. It’s days of filming—a complete day to plot. And you have got to make the video explicit to the marketplace. A in point of fact high-caliber video is all about long-term ROI. If we do proper through our shoppers, it’s going to come again to us. You’ll be able to’t simply paintings at the momentary. It’s taken us 3 years to construct our video experience, and now it’s a part of our emblem. 

What has the enjoy of filming a success collection been like for you as a tender agent? And the way do you stability your paintings at the display with all of the paintings that is going into your actual property profession? 

I don’t know if stability is for me. However I do have numerous toughen. I’m fortunate to have the precise infrastructure, the precise other people round me. Each day I am getting to paintings with actual property and TV veterans who’ve produced loads of thousands and thousands in gross sales. 

Nevertheless it’s busy. I be mindful one month particularly when I used to be filming 40 hours per week and doing $25 million in gross sales. Thankfully, I’ve a super crew round me, and Mauricio is integral, offering numerous perception. And numerous the time at the display, you’ll see me running on actual property, running my craft. So I am getting to do each [TV and real estate] on the similar time. 

TV presentations naturally want to create dramatic stress. How a lot of your pageant with fellow agent Ben Belack on “Purchasing Beverly Hills” is authentic, and what kind of is for the cameras? 

I’ve a secret love affair with Ben Belack. However critically, although probably the most pageant is performed up somewhat, it’s in point of fact there. On the similar time, we additionally paintings in combination and make every different higher. I simply had a three-hour dialog with Ben about development out my crew. However you’ll see in our gross sales this yr that I’m beginning to get up within the ranks—and that’s one thing Ben notices, too. [A competitive environment] makes for sped up expansion. All of us have love for every different. We assist every different develop. However this can be a actual pageant, and it will get fierce. 

One precious takeaway from the display is the significance of relationships and the way making authentic connections with other people may end up in good fortune. Are you able to be offering some perception into the way you forge lasting relationships with shoppers? 

Growing long-term relationships has surely been the most important profitable concept in my profession. It’s how BZP lives each day, and what we imagine. For BZP, longevity of relationships is extra necessary than the fast sale. It doesn’t subject what fee is at the line. We at all times suppose when it comes to caring for the buyer. We’ve misplaced out on some offers as a result of we have been appearing within the shoppers’ highest pursuits. And when other people see that we’re keen to lose out as a result of we put shoppers first, they need to paintings with us. So we’ve misplaced some but additionally received. We have now shoppers who will most effective paintings with us—as a result of they know we’ll glance out for them. If you happen to put the buyer first—essentially and deep for your center—you’re going to get long-term wins. 


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