Keller Williams Fuels Agent Companies with Era Improvements

Newest tough CRM upgrades turbocharge advertising and marketing, branding and shopper relationships

AUSTIN, TEXAS June 13, 2023 — Keller Williams (KW), the arena’s greatest genuine property franchise by way of agent depend, publicizes tough function improvements to Command, a wise CRM-plus answer, and its related cell app. 

“As we proceed to invest in our Command platform, we stay laser involved in what our brokers need,” stated Chris Cox, leader know-how and virtual officer, KW. “Our newest functions permit our entrepreneurial brokers to thrive in the course of a difficult marketplace.”

Thru Labs, the innovation hub of KW, the franchise continues to spouse with genuine property brokers and groups to free up instrument integrations and CRM options geared toward expanding productiveness and getting rid of ache issues with lead era, advertising and marketing, and genuine property staff workflow functions.

The newest updates to Command come with: 

  • Lead Control Automation provides genuine property brokers and groups the facility to simply create laws that robotically tag and follow conversation SmartPlans to new leads. 
  • Community Nurture SmartPlan, a shopper neighborhoods insights marketing campaign, debuts a shocking new glance, designed to captivate and toughen the person revel in, with built-in options that raise the house seek revel in on KW’s web pages and cell app. 
  • Designs Automation empowers customers of the Designs app with extra pre-populated advertising and marketing collaterals, which robotically embed listings and agent profile knowledge, saving time and embellishing productiveness by way of getting rid of guide knowledge enter. 
  • Actual Property Crew Designs permits genuine property groups to raise their emblem presence by way of consistency throughout advertising and marketing, branding, and conversation campaigns. Actual property groups can retailer advertising and marketing property and collaborate within the Designs applet inside Command. 
  • Unified Process Enjoy combines all genuine property industry intercompany duties into one intuitive dashboard with enhanced filtering to abruptly assessment statuses and start up subsequent steps.  
  • Notification Customization shall we brokers without difficulty customise real-time notification personal tastes throughout Command’s cell and desktop platforms to briefly take motion and keep involved in what issues to their industry.
  • Alternatives Applet Updates permit brokers additional customization of knowledge fields to trace offers throughout stages of a gross sales pipeline, getting rid of the desire for spreadsheets. 
  • Benefit Proportion Widget now permits brokers to trace their passive source of revenue income by way of month, yr, or over their lifetime with KW. 

“As a emblem, no person is extra involved in paying attention to the voice of the agent and handing over know-how equipment to empower agent companies to develop,” stated Cox.

Command app newest updates come with: 

  • Alternatives empower brokers to totally organize their offers’ lifecycle and observe, document, and filter out subsequent steps and duties throughout their gross sales pipeline to stick in regulate in their industry at the cross. 
  • Virtual Industry Card permits the seamless sharing of an agent’s touch knowledge and key main points with a easy scan. 
  • Consumer Inquiries Widget and Excursion Request Widget are viewable at the house display screen of the Command cell app and be offering snapshots at the choice of shopper questions and requests from the KW Client app. With a couple of easy clicks throughout the Excursion Request Widget, brokers can view a assets’s key knowledge and phone the checklist agent to organize the excursion.
  • Telephone Contacts Import permits for seamless onboarding of an agent’s current contacts immediately from any smartphone into the Contacts App of Command.  
  • Benefit Proportion Widget now permits brokers to trace their passive source of revenue income by way of month, yr, or over their lifetime with KW. 

“We’re dedicated to persisted strategic innovation throughout our platform,” stated Cox. “We imagine our know-how supplies a hypercompetitive merit to our groups and brokers.”

In February 2019, KW at the beginning launched Command, which is hosted at the Keller Cloud platform, for basic availability for its brokers. In December 2021, KW launched the primary model of the Command app. Command had 139,920 quarterly energetic customers as of March 31.

“Keller Williams is uniquely differentiated from different corporations in accordance with the breadth and intensity of our know-how,” stated Cox.

About Keller Williams

Austin, Texas-based Keller Williams, the arena’s greatest genuine property franchise by way of agent depend, has greater than 1,100 workplaces and 189,000 brokers. The franchise may be No. 1 in gadgets and gross sales quantity in america.

Since 1983, the corporate has cultivated an agent-centric, technology-driven, and education-based tradition that rewards brokers as stakeholders. For more info, seek advice from

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