Interview With Rick Elmore – Founding father of SIMPLYNOTED.COM – QuotersCast #8




Your host of the QuotersCast and certified insurance coverage agent Renee talks to Rick Elmore who’s the Founding father of

Elmore is a former NFL soccer participant grew to become clinical tool salesclerk grew to become professional marketer and now trade converting tech wealthy person. Uncover what this former linebacker is doing along with his decision and grit now!

SimplyNoted writes and sends Actual Handwritten Notes in your purchasers, consumers and possibilities to extend your gross sales and open price exponentially. Uncover what this cutting edge robotics era is doing to lend a hand provider founded pros building up their industry as of late!

Take a look at them out at:





RENEE HOST OF QUOTERSCAST: Alright, my visitor as of late is Rick Elmore, who’s the CEO and founding father of merely famous. He’s additionally a advertising and marketing professional, and also you have been a best salesclerk at a number of clinical apparatus corporations, and this can be a giant twist for a in reality lifestyles at 65. You spent 3 years within the NFL. Proper, I feel that’s superior. You’re… That’s very good, thanks. Certain. Yeah, I’m having a look ahead to this as a result of this… Your era and the corporate that you simply’ve constructed at once impacts anyone like me, and I simply suppose you’ve were given such an enchanting background enjoy, so are you able to give us a little bit bit… I imply, you’ve handiest been in industry since… Was once it 2017? And also you’re now already about 2 million once a year, in income. That’s lovely wonderful. Yeah, that’s lovely wonderful. You give us a little bit little bit of background on the way you got here to this. And we’ll pass from there.

RICK ELMORE OF SIMPLYNOTED: Nice, neatly, thank you for containing me, like You ship my backgrounds in athletes, soccer, the game that I really like with the College of Arizona, performed for Mike’s tops in 2006, used to be in reality fortunate and had a excellent occupation, there used to be drafted in genitalia, you were given to spend a couple of years there within the abdominal, chopped am in the end like maximum, or it’s important to cling up the shoulder pads and cleans and get into the true global, so I were given into that company clinical tool gross sales and advertising and marketing, first years, Rocky the yr, principally simply take the whole thing that used to be excellent as an athlete, Harper severance, nice, get knocked down 9 occasions, rise up 10, and simply implemented it to my company occupation. So the primary yr I used to be Rookie, subsequent 5 years, I used to be both a best 1% or best 5 gross sales rep in my corporate, and once more, it used to be simply all efforts in 2017, I simply may just no longer Scratch, so I went again and did my MBA, I simply… I knew there used to be one thing else available in the market for me, and in 2017, I had a full-time process, I had my first kid that yr, I did an Ironman, however even my program release introduced my first startup.

RE of SN: So yeah, 2017 used to be a wild yr, however I used to be within the Advertising elegance and December, however right here to my program, and at a advertising and marketing professor mentioned that handwritten notes have a 99% open price, and I simply concept that used to be simply an excellent statistic, since we are living in an overly virtual, virtual overload global, it’s simply in reality onerous to have interaction folks, so I believed if I will ship some handers with the 99% grade, and it has to make me extra a hit if I will get in entrance of my shopper 99% of the time. And the classmate of on myself, I were given in combination, I labored with some era at a China is only a pen plotter used to be an overly dangerous era and simply examined it and examined it and examined it, we simply had nice effects and partially rose in 2018, most easily famous, speedy ahead 5 years have been the biggest handwriting platform on the earth, have been the one cup within the position that’s really higher on handwriting, robot imply via that we leverage no op to shelf answers, the whole thing that we construct is customized to us. I by no means concept I’d do that, however we’re gonna have six patents on our era, designed thru software, now we have masses of hundreds of customers on our platform each unmarried month, it’s grown drastically about the similar as simple, but it surely wasn’t…

RE of SN: It’s been a large number of much less winters, I’ve long gone into this, however I feel the answer that we offer is fixing a large downside in as of late’s virtual and AI global, and that’s simply the non-public tangible contact the place the mailbox is empty, the place no one is competing. And that handwritten notice in reality stands up and that mailbox…

R of QC: Yeah, I utterly agree. And being within the box that I’m in, I’ve written a large number of the ones myself, it takes a large number of time, and so I’d love to drill down a little bit bit on the true era, ’purpose I in reality do suppose that is like what you’re doing, you’re taking such as you say the human contact and also you’re the usage of era to marry it. So primary, how a lot of the factitious intelligence play a job on this?

RE of SN: Neatly, I feel that’s an overly buzzword now since… What used to be it in November 22, when Open AI launched chat spent the best way that we’re leveraging it at the moment is simply serving to folks roughly formulate and provides them concepts on what they’re gonna say, so we’re in truth launching that replace on our site, but it surely’s been per week so that you’re gonna abdominal pass and say, Hello, let you it suppose you realize to John or lend a hand me a congratulations, or promoting your home or no matter. In order that’s the one method that we’re leveraging at the moment, what we’re looking to do is lend a hand companies both automate it, so it turns into predictable, part of their gross sales or advertising and marketing plan, or scale it, in case you wanna ship one or two… We will let you do this, however we in truth seek the advice of and say, Hello, if you’ll ship one or two on your own do it your self, however we’re looking to construct a platform to lend a hand corporations computerized or scale it.

R of QC: Ok, so that you generally tend to like to paintings with companies then and bigger corporations.

RE of SN: So… Certain. We’re no longer looking to monopolize the handwritten notice marketplace in any respect, we’re simply… We’re looking to broaden a device that companies can leverage inside their advertising and marketing or MarTech stack the place they may be able to know at a handwritten answer, similar to they have got a calling answer, an e-mail answer, a CRM, we’re looking to be the handwritten answer that they may be able to put her to

R of QC: Outright so I understand it took so much so that you can make investments on this financially, so what does it seem like when it comes to your crew and the companions that it’s important to get this going off the bottom aspect, you discussed one spouse, however you will have a large number of traders have you ever used your personal cash… Is that

RE of SN: 0? We’re totally customer-funded. Now not no traders. Yeah, so after I began this corporate, I in reality sought after the evidence, I wanna support myself and after I may just do it, however I don’t come from a background of cash, I don’t ingroup with a silver spoon or pass smoother, they name it. My folks have been very supportive, however we didn’t have lots of cash rising up, so I in reality didn’t have a large number of choices, so otherwise for me to do that used to be to self-funded and the way we funded it used to be simply dealing what I used to be excellent at, I might pass out, determine alternatives, display the customer what we will be able to do for them, remedy an issue for them, after which we shut and reinvest the proceeds again within the industry.

R of WC: Ok, you’re an overly attention-grabbing personality to me, as a result of out of your athletic background, a, you’ll come up with this it up, I’ll inform you why, since you went from soccer into promoting clinical apparatus after which now you lend a hand this handwritten is… There’s not anything like this available in the market. And with the intention to get started this up in the best way that you simply did, and all the time and effort that went into it, there needed to had been one thing on your considering procedure that made making a decision that this factor used to be gonna be the object that you simply have been gonna spend that a lot time and effort on, and I would really like to listen to what… What used to be the reasoning?

RE of SN: Precisely, so I grew up within the technology with out era, I didn’t get my first mobile phone till I used to be nearly 17 years outdated, and it used to be a kind of brick toivonen when I used to be being recruited in highschool, any trainer… I feel it used to be 29 or 30 department when soccer gives or scholarships, however the coaches that in reality got down to me with those that despatched me hand-written up that display me that they make investments a while into attaining out to me, I were given lots of published letters and postcards. And that used to be simple to do it. So any one who despatched me a handwritten notice that instantly arrange after I left the 49ers in 2012, carbo set me a hand-written up and he’s a head soccer trainer within the NFL, and now he’s again in school, however that guys an individual of affect and that impacted me such a lot. It actually made me a… No.

<—— Tech Issues – The Zoom Iced up —->

R of QC: You have been in the course of telling us about your trainer would ship you the hand-written notice, and I simply sought after to make the purpose that you simply’re a tricky man and you return throughout in reality forthright, however obviously you will have an enormous middle, and that’s roughly what I sought after to spotlight right here and also you are living a super tale.

RE of SN: Alright, so yeah, a handwritten notes, Why did it imply such a lot? And why they have got impacted in my lifestyles such a lot, so there used to be a excellent tale. Again in 2012, when I used to be enjoying for the San Francisco 49ers, I left the crew after that season, we went to the NSC championship recreation and misplaced write for the Tremendous Bowl. So it used to be a horny superior yr, but if I left the crew, trainer harbor, an overly influential chief, head trainer within the NFL, he’s now again within the school ranks. You despatched me a handwritten notice, and when I used to be like 23, 24 on the time, and after I were given that 3 or 4 weeks later when I left, I simply… It impacted my lifestyles such a lot. It supposed such a lot to me that he would sit down down and make an effort to do it. It’s in truth a memento, actually, I saved it, it’s in my place of work on my shelf and I’m gonna have the ability to percentage that with my children some day, in order that’s what we’re to do at scale for corporations, I feel folks need to do it. And the issue that we’re fixing is they don’t have time to do it, so now we’re making a platform that is helping them to do it.

RE of SN: Once more, I’m no longer telling any one You will have to ship each unmarried handwritten, you realize that you simply ever do thru our platform, however in case you’re a industry, in case you like programs and processes, you will have a CRM, you wanna keep constant, you wanna be sure the grammar is correct, you’re no longer having your assistant, and also you don’t have to fret concerning the misspelling one thing or the grammar isn’t proper, we’ve constructed the platform that is helping you computerized or scale it, so that you… An automatic birthday card, an anniversary card, isn’t a vacation playing cards, or simply ship out a thanks card, which is a huge a part of our industry is the legislation of reciprocity is simply development the ones relationships. And everyone knows how necessary relationships are in industry, I will broaden this industry if it wasn’t for my relationships, I do know nearly each industry available in the market wouldn’t have their industry in the event that they didn’t have unswerving relationships, so it’s all concerning the dating and a excellent… Easy Banking Up is a solution to solidify a powerful dating with our purchasers…

R of QC: That’s nice, and I do know you will have… You’re giant on follow-up, so I’m assuming you may have a complete machine and philosophy, that’s what I’m guessing. Do you

RE of SN: Imply for follow-up, it’s simply founded off of triggers, so say that you simply had any person come and e book a gathering with you, we will be able to automate handwritten notice to be despatched out after that assembly is finished, or if any person signed up for a quote, we will be able to automate Hello, thanks for attaining out for a quote, we’re excited to paintings with you, we will be able to automate sending that follow-up phase, it’s in reality simply founded off of triggers which can be going down inside your corporate CRM or device, no matter you utilize, any time anyone will pay a invoice, we will be able to automate sending your card. Hello, thank you for paying your invoice, so I in reality arrange programs that let you automate your individual contact, but it surely in reality… It’s simply as simple as sending an e-mail, in case you have a spreadsheet in Excel sheet via ship it to us, it’s similar to Nalanda have been pugin a variables prime first identify, each automotive is totally customized to that particular, so it might be as simple as you wish to have or as sophisticated as you wish to have, we simply have the device, the era, the platform, the robots, the entire milling apparatus in-house, the entire printers in-house, we’re a one-stop approach to make sending and scaling handwrite notes as simple as imaginable.

W of QC: Wow, that’s wonderful. So do you, as a super gross sales particular person that you’re… I’m desirous about one of the giant outdated insurance coverage corporations with hundreds of brokers and a large number of the unbiased companies, it simply seems like that is very best as a result of they have got Salesforce and Zapier and all that roughly stuff, this seems like the easiest provider to type of combine with that, have you ever approached them, and if that is so, how did that get…

RE of SN: You attempted such a lot of occasions. Oh in reality? We have now… I feel we noticed Farmers, I’m no longer certain, I don’t know who our insurances or perhaps they do one in all our issues that we have got, however I am getting a in reality crappy 5 cent submit card for my birthday yearly from them, and I’m like actually like, Why are you sending me this, why… This actually presentations me that you simply put 0 effort and time into this, and it’s similar to, This isn’t gonna do the rest from my dating together with your corporate, and I’ve attempted… Actually, it’s all about bucks and cents. It doesn’t topic about relationships, emblem popularity, loyalty, referrals, evaluations, I’m similar to… I actually don’t even have a look at it, I am getting it now, I do just a instantly within the trash, I says like, That is the least quantity of effort your corporate in a most likely carried out we run or on printing press in our warehouse. I understand how simple it’s to print out those postcards, I may just print 11000 of them an hour, so it’s like… In any case, we’ve attempted… And I feel what occurs in the end, or those corporations will come round once they get started seeing their competition use it and so they get started seeing the good fortune they have got, however there’s normally the smaller companies that we paintings with, those that in reality perceive the worth of a referral, those that in reality perceive the worth of the lifetime price of a consumer, or those which can be working in anyplace from 700 to 3000 booklets a portfolio, so it’s the large mega conglomerate, they don’t even in…

RE of SN: Provide you with a 2d, I’m similar to, Alright, it’s wonderful. I do know

R of QC: You’re proper, there’s 2d 70 sea. Something I realize when doing analysis on you, you discussed I believed this used to be in reality necessary that you simply don’t love to disregard any small alternative since you by no means know the place it’s going to steer, and in order that roughly each… So are you able to give us an instance of a small… Appear to be a small alternative at the floor that grew to become out to be one thing giant.

RE of SN: So after I first began, I did each industry networking match imaginable, I did the BIs, the Chamber of Trade, the vestiges, the small, personal… I did the, what do you name the talking one, hematoma, Ter Toastmasters or… I’ve carried out all of them, and none of them are in reality a excellent have compatibility, however I used to be a tender entrepreneur, simply looking to get available in the market, meet folks, be round folks which can be doing one thing very similar to me, and I have in mind I did Van in my first yr and my biggest I were given a referral from anyone at B and I to any person two years when I left, like, Hello, you will have to communicate to this man. And I spent yr in this system and I in reality did not anything for my industry, however I constructed relationships with in band I, and so they hooked up me to any person that ended up being an enormous six-figure shopper for us, so you’ll’t discredit any effort in any way. You’ll’t go away any stone unturned, you’ll’t disregard any dangerous enjoy, it’s important to repair each enjoy, you’ll’t say regardless that that man is a foul visitor, he’s no longer a excellent particular person, it’s important to obsess about that stuff, and that’s what I’ve carried out in reality neatly.

RE of SN: That’s merely no longer it. It’s like I simply, I will be able to pass above and past, pass so much additional than any of our… Now, that’s why I make Gonsalves incorporate within the company used to be prepared to do much more than my competition or the folk that I labored with, and that’s what helped me set myself among the group, so we’d do the similar factor right here. It’s extra drastically neatly. It’s very onerous that I don’t know if I will do it, and I began when I used to be 29. So we booked a… I don’t know if I might get started it the similar method, I’m so much smarter than I used to be when I used to be two decades outdated. Neatly, yeah, completely. At that 100 shopper, it may be simply as treasured. Is that 5000 shopper is simply… You’ll’t disregard any one.

R of QC: Wow, that’s a super perspective. So what’s that? Whilst you say you pass above and past, are you able to give us examples of what it used to be

RE of SN: That… I feel it’s pleasure. I feel a large number of folks get caught and looking to ensure that they’re proper or I’m proper, as opposed to the buyer, I don’t care, I’ll step down my pleasure in it, even supposing they’re method incorrect, I’m like, You realize what, I utterly perceive. We’re so sorry and simply transfer on as it’s no longer definitely worth the drag dragged out an e-mail struggle, they pass on and get their buddies to put in writing dangerous evaluations, they write the dangerous evaluations, it’s simply folks must let pass in their pleasure, they have got to appear different ego, a large number of folks getting a working their very own industry as a result of they wanna be their very own boss, however even if my very own boss, I’m nonetheless extra in gross sales, and I might say on the beckoning name extra folks now, I used to simply be having to provider my purchasers. Now I’ve to provider my distributors, my workers, or purchasers, or engineers or builders. So I feel if there’s a large number of unbiased insurance coverage or industry house owners available in the market, simply get with ensuring that your purchasers are satisfied, even supposing it’s important to swallow your pleasure a little bit bit, consider me, it’s gonna repay.

RE of SN: A yr from now, two years from now, as a result of they know they’re incorrect and also you inform them that they’re proper, they’ll come again, I will be able to refer any person as a result of they know you’re any person that’s prepared to be versatile and paintings with them. That’s nice. Yeah, very good.

R of QC: So you’ll be able to promote those notes and letters with him with out envelopes, they’re very cost effectively, and after chatting with you presently for a couple of mins, I’m assuming it’s gonna be on nice paper and feature a top quality and blood stuff with the producing and all apparatus that you’ve got… And the fabrics you want. How is that imaginable? In point of fact to be that aggressive.

RE of SN: So I imply, the primary 4 years, it used to be in reality onerous, it used to be in reality onerous not to get too low on value as a result of we wanted the cash that we were given from promoting… To reinvest again within the industry, we’ve invested nearly 1,000,000 bucks now modify into the advance of our handwriting robots, and that’s all visitor bondage, in order that comes from gross sales, that’s to not account for a run or a fourth model of our site, most likely spent close to some other million bucks simply in device construction, no longer together with capital apparatus, the entire mailing apparatus, the printers, which is some other most likely 60 or 70000, so at this level now the place we’re at, now that we have got all these items in-house and we will be able to keep watch over our prices significantly better, we’re in a position to get a a lot better value on our provider, so we’re nonetheless neatly underneath, it’s gonna value so that you can pass to a shop and purchase a automotive and do it your self, you pass to the shop and purchasing greeting playing cards to be 4 or 5 dollars, simply the auto plus postage, and a large number of our companies that the volumes they’re doing it, they’re doing it for round a buck a cart, plus submit it or promoting at…

RE of SN: Once more, it’s actual handwritten umbrella Rank card on a 120-pound automotive inventory, which is thicker than a complete Mark card, and it’s computerized at scale, you’re no longer gonna have Carpathians and also you worries about an damage being not on time or stuff like that, and it in reality is a exceptional era and that’s what we’re looking to do is get the phrase available in the market. There’s not anything else adore it. Simplest got here on the earth that’s really in-built on handwriting robotic, we constructed her handwriting engine, we will be able to actually take your handwriting taste, the entire traits out of it, and really is your hand writing to place phrases on paper to ship in your purchasers. And that’s like when folks seize that and so they’re like, Holy crap, it’s as simple as sending an e-mail and I will use my hand writing with my customization Ary, and it’s computerized, that’s when a gentle bulb began exploding and so they get excited after which we will be able to’t… They get involved with us and we lend a hand them get going.

R of QC: Yeah. Wow, this is in reality exceptional. ’purpose from looking at the robotic do its factor, I wouldn’t… It appears so actual, however I had no concept that you simply… Nickerson is handwriting, so… Yeah, pass forward, please.

RE of SN: Yeah, after we mimic an individual’s handwriting isn’t a easy hand write or a a laugh conversion, so I in finding whilst you’re making a font on-line, so onshore created within the 90s for the web, in order that they’re tiles or of information, truetype or open sort on… We in truth create one thing that’s totally other. It’s a handwriting taste, so we will be able to pull out the entire distinctive traits inside your handwriting, the spacing, which is named carinthia URS, which is how your letters naturally attach to one another, so some folks will attach their ft or attach or finish to them in combination, or to age or what do to ease seem like subsequent to one another. We program, I’ll pull out all that out, program on your handwriting taste, after which we in truth have an set of rules that takes your handwriting taste and manipulate it because it writes it, so it doesn’t topic in case you wrote a 1000 as proper subsequent to one another on our robotic, no longer one unmarried, Hello, we’ll let the similar… It rotates it, that stretches it, it makes a larger, smaller… There’s method an excessive amount of inventory put into this week freer on pens, we actually… Our pen run out such a lot, we needed to create our personal pens, the kind of an tasks in a pen.

RE of SN: The Weta talent of the ink used to be considered, it’s known as viscosity, so it in truth smear is in reality excellent whilst you like You dumb and take a look at to smear it, so this manner an excessive amount of concept that is going right into a easy one, two… Or the hand-written notice. However have been… We consider such a lot in it, the issue that we’re fixing, we consider that handwritten notes or handwrite Mall is gonna come again with discussed, particularly being within the virtual global for the ultimate 23 years, and now we’re going to the AI global, and we’re only a platform that’s in a position to lend a hand folks do it. Yeah, without a doubt. That’s what it seems like.

R of QC: So that you’re no longer fearful about China copying you’re you…

RE of SN: I don’t care, there’s… I feel within the submit place of work, there’s like 74 billion items of First Magnificence Mail on my own despatched yearly. I don’t even need 5% of that, however it might be a nightmare to control. So we wanna paintings with purchasers which can be excellent folks that perceive the worth of the provider, we’re no longer looking to monopolize the rest, I’m satisfied simply to get available in the market and paintings with nice folks and supply a super provider.

R of QC: Ok, so that you haven’t in reality considered different packages for this then, in what techniques… Neatly, I don’t know. Simply paying attention to it. It’s so advanced. I don’t know, I haven’t…

RE of SN: Neatly, there’s without a doubt some other software for people with writing disabilities, we’ve talked to non-profits to lend a hand them use our programs to put in writing. However that’s simply a fully other dialog.

R of QC: I used to be simply considering even a e book or a textbook to make it seem like any person had in truth bodily written it, and that may well be one thing to do away with e-books and perhaps having an alternate, would that be inexpensive than common printing.

RE of SN: Alright, no longer it takes what are robotic… About 5 mins to put in writing one hand-written notice, and that’s about 100 phrases, so it writes as speedy as an individual… We will discuss it up and so they write it as speedy as we would like, since those are machines, however the sooner you pass, you endure writing high quality, so we wanna be sure it appears nice, so the position simply scale, we simply have extra Robots to the manufacturing line to lend a hand us flip orders sooner as opposed to flip the machines up in pace. Ok, alright.

R of QC: And perhaps finally, I’m simply curious, have you ever attempted to infiltrate for the soccer organizations and with this era and…

RE of SN: We labored with the NCAA a little bit bit within the early days. It’s no longer in reality our area of interest, we wanna paintings with the service-based industries, actual property, loan insurance coverage, non-profit the place relationships topic, the place the worth of claiming thanks is gonna have an effect on their industry for future years, ’purpose all of us convey a industry… I’m looking to close down my flip price ’purpose all of us understand it value extra in your shopper then stay your purchasers satisfied and get referrals, so we’d like to concentrate on the ones industries that price relationships. Alright.

R of QC: Neatly, that’s nice, I want you a lot. Endured good fortune. This has been an ideal interview. And also you’re tremendous spectacular. Rick, thanks very a lot for being right here.

RE of SN: Thank you for having me. Have a super day, see you.


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